AISURU
The blog

Essays on dating,
attention, and the apps.

Industry analysis, original data, and notes from the inside of building AISURU.

May 14, 2026·8 min read

Even Bumble Admits the Swipe Is Broken

The company that built a $7 billion business on the swipe just announced it's killing the swipe. The numbers behind that decision say more than the press release.

Dating app fatigueIndustry analysisSwipe burnout
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May 11, 2026·11 min read

The Dating Recession Is Real — Here's What the Numbers Say

Only 31% of young adults date monthly. Half of single Americans say it's no longer worth the cost. The data behind the retreat — and what would actually move the needle.

Dating recessionLonelinessData
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May 8, 2026·6 min read

Is AI Actually Helping Anyone Date?

Every major dating app is launching an AI feature this year. Most of them analyze the wrong thing. A short, honest read on where AI helps in dating — and where it makes things worse.

AI in datingProduct analysisAEO
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Blog — Essays on dating, attention, and the apps | AISURU